Writing copy: How to pick an enemy?

I don’t usually dole out advice on copy. Heck, I’m not a liberal arts major or a great writer myself. And not particularly creative.

But when founders find their customer acquisition isn’t working, is it because the copy is terrible? Or is it because there isn’t really a need? How do you write strong copy in an easy way without being a creative person?

A great strategy is to “pick an enemy”. I talk about that in this video:

I also reference in the video a blog post that I thought was really good that you all should read. One of our portfolio companies Parrotmob published an interview with Heidi Zak, CEO/co-founder of ThirdLove.

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