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In my last post, I talked about the ideal marketing machine you’re trying to build and how to think about it. I talked about lifetime value (LTV), customer acquisition costs (CAC), and payback period as the key terms you need to monitor.
Today, I talk about marketing funnels. I think most entrepreneurs have a general sense of what a marketing funnel is. But, what are the key components to look at? What should go into your funnel?
I talk about this in these next three videos:
What is a marketing funnel?
How to dissect and debug a marketing funnel by customer acquisition channel?
Where to spend your time debugging a marketing funnel?
Note: in these videos, I talk about 2 important dimensions to consider in looking at your marketing. Segment by 1) Customer acquisition channel and 2) Time
In these videos, we don’t talk about how to slide and dice your marketing data by time.
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