The ideal email deck

Since I wrote a post on how you’ll need multiple pitch decks, I’ve gotten a number of questions around what should go into them. Today I want to spell out the…
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How to close investors

Your round isn’t anywhere near closed unless you have enough investors who are very serious about investing.  However, it can often be difficult to figure out if an investor is actually serious about investing or just being positive about your business.  So how can you tell who is actually serious and who isn’t?
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Always be pitching

The old adage of “Always be selling” definitely applies to fundraising.  One of the things I didn’t realize as an entrepreneur was that at the seed stage, anyone could potentially…
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Tops-down, bottoms-up investors

I’ve been investing for about 2 years now, and I’ve noticed that investors fall roughly into two camps.  I call them tops-down and bottoms-up investors. Tops-down investors These are investors…
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